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“In today’s world of fragmented media if you want beyond gaining attention to building a relationship, we need to engage with our target groups using a number of channels both on and offline. In a multi-stakeholder business environment the target group could mean employees, customers, and investors both present and future.

In today’s world, the concept of passive audience is anachronous. Hence we build engagement through conversations rather than through broadcast messages. Conversations mean not just a voice and an audience but also content that lends itself to conversations.

As in the case of most people today, all kinds of identities are spread across different channels of communication. While talking face-to-face is easy to coordinate, between heart, mind and mouth to communicate who we are, what we do and what we believe. To do the same in today’s media, we to understand managing identities beyond just the technology platform that enable it.

Combining both in-depth understanding of people’s identities and communication we offer a broad range of conversations as a service weaving together Internet, mobile, events, signage and other threads that makeup the weave of fabric that is modern life.” Dr. Mathai Fenn

Recent Posts

Gig Economy and HR Compliance

Gig Economy is on the rise with IT skills requiring professionals to work on project for shorter duration.  As reported by Livemint, the IT flexi staffing market in India, worth $3.04 billion in 2016-17, is expected to grow 14-16% annually to become a $5.3 billion industry by 2021, [Source: Indian Staffing Federation Report]. Most of … Continue reading Gig Economy and HR Compliance

Deferred payment at Voonik: HR Compliance

Voonik , an online fashion brand has deferred the payments for its 200 employees by 3 months. As reported by Money Control, Voonik’s CEO and Co-Founder Sujayath Ali said those who will quit the company will get a month’s salary as the severance package. He added the company “is currently one or two months away … Continue reading Deferred payment at Voonik: HR Compliance

Mental Health: A luxury or a norm ?

Yesterday a thought crossed my mind and I tweeted this ! The day they brand ‘therapy’ as ‘Black Belt in Six Sigma Mental Management’ We will see a whole new culture coming up ! #MentalHealth — Nabomita Mazumdar (@nabomita_smiles) October 15, 2017 And today my mentor shares this on LinkedIn Mental health should have been … Continue reading Mental Health: A luxury or a norm ?

Balancing Judgment and Discernment

The frugality of the situation and their inter-changeability remains the driving force to strategy. Even though, it is defined, as a set of planned actions over a period, to achieve the desired result.  Organization mirrors this, as the business target to reap the profit. The business goal percolates to every function, over arching with one … Continue reading Balancing Judgment and Discernment

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