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“In today’s world of fragmented media if you want beyond gaining attention to building a relationship, we need to engage with our target groups using a number of channels both on and offline. In a multi-stakeholder business environment the target group could mean employees, customers, and investors both present and future.

In today’s world, the concept of passive audience is anachronous. Hence we build engagement through conversations rather than through broadcast messages. Conversations mean not just a voice and an audience but also content that lends itself to conversations.

As in the case of most people today, all kinds of identities are spread across different channels of communication. While talking face-to-face is easy to coordinate, between heart, mind and mouth to communicate who we are, what we do and what we believe. To do the same in today’s media, we to understand managing identities beyond just the technology platform that enable it.

Combining both in-depth understanding of people’s identities and communication we offer a broad range of conversations as a service weaving together Internet, mobile, events, signage and other threads that makeup the weave of fabric that is modern life.” Dr. Mathai Fenn

Recent Posts

Mental Health: A luxury or a norm ?

Yesterday a thought crossed my mind and I tweeted this ! The day they brand ‘therapy’ as ‘Black Belt in Six Sigma Mental Management’ We will see a whole new culture coming up ! #MentalHealth — Nabomita Mazumdar (@nabomita_smiles) October 15, 2017 And today my mentor shares this on LinkedIn Mental health should have been … Continue reading Mental Health: A luxury or a norm ?

Balancing Judgment and Discernment

The frugality of the situation and their inter-changeability remains the driving force to strategy. Even though, it is defined, as a set of planned actions over a period, to achieve the desired result.  Organization mirrors this, as the business target to reap the profit. The business goal percolates to every function, over arching with one … Continue reading Balancing Judgment and Discernment

Being an Entrepreneur

Have you ever build a company entirely on your own, right from the scratch ? Does your story includes restarting , yet carrying your strengths from one venture to another? When you look back at your journey, do you too find the dots connecting? Yes, you have a long way to go and that’s what … Continue reading Being an Entrepreneur

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